Anaita Shah goes global with an E Commerce store for her label Kaprapan
Fashion designer Anaita Shah launched E Commerce Store for her label Kaprapan – www.kaprapan.com Known for her Pret, Resort and Fusion collection it makes for a good place to shop for holidaying sangeet and mehendi wear, you can also look around for her pretty party wears.
The store of Kaprapan currently features its Western and Fusion Indo-Western collection in the SHOP section with Dedalo being the collection to watch out for. There is also the LOOKBOOK and CELEBRITY section for some good old fashion inspirations and styling ideas.
The E commerce store ships across India as well as international markets following strict quality control measures and contact less deliveries to ensure safety.
Kaprapan believes in the modern Indian goddess and her enigma. Leaving aside the contemporary designs seen mostly, it takes up the challenge and gives buyer -vibrant colours, intricate embroidery and awe-inspiring designs.The brand combines the intricacies of hand embroidery with western outfits to create designs which exudes both feminity and power.
“We cater to the fierce, modern woman of today. My clients love the modern silhouettes and drapes that I curate. I integrate the beauty of hand embroidery with intricate details such as mirror work, sequins embellishment, thread work, kundan work etc. with western outfits to create designs symbolizing power dressing as well as feminine charm simultaneously” , mentions Anaita Shah.
The brand currently has one brick-and-mortar stores located in Shahpur Jat, New Delhi.
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