An evening with Shree-The Indian Avatar

An evening with Shree-The Indian Avatar

It was an evening that turned out to be fun and interesting as Wedding Fables collaborated with one of India’s fastest growing ethnic wear brand Shree – The Indian Avatar . It was a much-needed distraction from the ongoing covid scare. While, following all the covid safety norms mandated by the government, Shree showcased their pretty new collection of kurtas to a group of bloggers and influencers handpicked by Wedding Fables.

With its hand firmly on the pulse of the Indian women, who value quality, comfort, convenience and affordability when it comes to buying clothes, Shree creates outfits that embraces all four above mentioned features.“The idea was to understand the gap in the Indianethnic/daily wear market for women, who look for comfort, style and convenience all in one outfit with quality and affordable price points being priority—Shree creates just that!” says Mrs Sheetal Kapoor, the Joint MD at SHR Lifestyle Pvt. Ltd., who began the brand at a point in her life, where she had fulfilled the duties of the perfect homemaker and now had time to concentrate on something that she wanted to do.

Her story is indeed inspiring—she joined her husband’s garment business at 40. Initially it was about trying to figure what to do with all the excess garments that were stacked, thus was born the idea for an e-commerce brand. Soon, the first store was launched in 2015 and within a span of 5 – 6 years, they are reaching a landmark of 100 stores pan India. They just opened up their 95^th store in New Delhi.

We absolutely loved the soft quality fabrics and the designs that were pocket friendly yet stylish. Take a look below at how joyful the event turned out to be with everyone trying out the new collection and flaunting it.