Former Beauty Editor Of Harper’s Bazaar Launches Jhelum Loves, Her Own Brand of Beauty Products

With a rich experience of trying out beauty products and reviewing them as the former beauty editor of Harper’s Bazar, India and erstwhile marketing head of Sephora India. Jhelum Biswas founded and launched a range of skincare beauty products Jhelum Loves. She combines them with the beauty secrets of India’s well-known rich heritage of beauty mantras. Here are a range of light skin care set that you can try out for the festive season to get that stunning glow on your face.

Jhelum Biswas – Founder Jhelum Loves

Jhelum Loves is a unique range of skin and hair care brand that is based on the healing philosophies of Bach Flower Remedies,
The brand is Jhelum’s labour of love and is handcrafted with love. The products are made in small batches with the purest of ingredients that of course, address skin and hair concerns, at the same time is dedicated to bringing a smile to your mood. The fragrance of the pure essential oils used in each product is uplifting and calming, and the Bach Flower Remedies gently leads one to a happy space.

This set includes some of the best-selling Jhelum Loves products.

Honeytrap Face Wash
Gentle and refreshing, this face wash is the product from where everything
started. Just before Christmas Jhelum’s gardener had got for her a huge quantity of raw honey. Since, she was already dabbling with soap making, she blended this honey and pure essential oils like Lemon (for cleansing), Tea Tree (for anti-bacterial properties) and Lavender (for overall skincare) with a soap base to create this cleanser. Jhelum added Crab Apple (to help remove negativity) and Hornbeam (to get rid of the feeling of “Monday morning blues” and help you seize the day) Bach Flower Remedies to it. She gifted this to friends and relatives and it was an instant hit.
Benefits: Deep cleanses skin while keeping it soft and moisturised.
Directions: Wet your face with warm water and spread a few drops of the
cleanser on your skin. Massage gently in upward and outward circular strokes for a couple of minutes. Rinse off with splashes of cool water.
Price: Rs 475

Illuminati Brightening Treatment

Fairer skin has never been our endeavour, however, what we do desire is a clear complexion free of pigmentation, and supple and glowing skin. All this can be achieved with a blend of citrus essential oils that are rich in vitamin C.
Incidentally, citrus essential oils like Lemon, Orange, Tangerine, Bergamot and Mandarin have deep cleansing properties and are anti-depressants. I have added to this happy, sunny blend Crab Apple Bach Flower Remedy for physical and emotional cleansing.
Benefits: Helps skin renewal and reduces pigmentation.
Directions: Apply a thin layer on face and follow up with moisturiser or
sunscreen.
Price: Rs 800

Goldrush Face Oil
Inspired from the Biblical story of the three wise men bringing gifts of Gold,
Myrrh and Frankincense for baby Jesus. Incidentally, all three are excellent for skincare. Gold is a super anti-oxidant, it stimulates cells and reduces
pigmentation. Frankincense is a great healer and rejuvenator. Myrrh is a good moisturiser and a cleanser. The Bible has more such mentions of healing oils. Jhelum experimented with those to create this blend of 24KT gold with Myrrh, Frankincense, Sandalwood, Bergamot, Jatamansi and Cypress essential oils. She added to it Holly (helps in flow of divine love) and Star of Bethlehem (comforting) Bach Flower Remedies. You could also apply a drop of this oil on the area between your diaphragm and navel to activate your solar plexus chakra.
While, inspired by Christmas, Goldrush is a must-have for the Diwali-season as well.
Benefits: Removes pigmentation, nourishes and rejuvenates skin.
Directions: Massage a drop or two on clean face before going to bed.
Price: Rs 1990

Divinity Face Cream
Soft, light and deliciously smooth as crème brûlée, this custard of pure aloe gel, saffron strands and the essential oils of Rose (heals and nourishes skin and the heart chakra, thereby promoting a sense of deep wellbeing) and Vanilla (as an antioxidant and antidepressant it keeps skin and mind healthy) is a treat for the soul. Jhelum created this cream in memory of her grandmother who was perhaps the gentlest person that she had ever encountered. Her favourite aromas and her gentle soft touch lives through the scent and texture of this weightless cream. Divinity also has Walnut to help one cope with changes and Holly to help accept and embrace every person and situation with love and gratitude.
Benefits: Protects skin from environmental damages and comforts the heart.
Directions: Apply a thin layer of the soufflé evenly on fresh, clean and toned
skin.
Price: Rs 950

 

You can find her at:
Facebook: Jhelum Loves and Jhelum Biswas
Instagram: @jhelumloves and @jhelumbiswas